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Create Army
Campaigns with a point of view

Campaign & activation strategy studio

We’re a new campaign and activation strategy studio specializing in multi-city rollouts, healthcare and pharma field activations, cultural brand experiences, and conference activations across markets.

Senior-level strategy. Scalable execution. Built to plug into complex campaigns.

Illustrative luxury event activation with hospitality and a sculptural display
Event activation example 01
Passionate about great marketing

What we are

We are a newly launched campaign and activation boutique studio built for brands operating in high-attention environments and high-impact industries.

Our focus is clear:

  • Multi-city campaign rollouts
  • Healthcare and pharma field activations
  • Cultural brand experiences
  • Conference and summit activations

That’s it.

This page is an overview of our capabilities. The event, healthcare, and pharma images show the types of activations we can help plan, lead, and build for you.

We architect the strategy, coordinate execution, and integrate seamlessly with agencies, internal teams, and production partners.

Launch and Local Market Domination campaigns operate as a subset of this structure — designed for brands entering new markets or activating around major cultural moments.

Illustrative live cultural panel framed by a vivid floral installation
Experience design example 03

Core services

Campaign Architecture & Multi-City Rollout

We design and deploy campaigns across cities with clarity and structure, aligning stakeholders, vendors, and field teams to ensure consistent execution.

Includes:

  • Campaign blueprint development
  • Market-by-market deployment planning
  • Vendor and fabrication partner coordination
  • Field reporting frameworks
Illustrative healthcare and pharma booth activation at a conference
Illustrative pharma conference activation booth with brand ambassadors
Illustrative community sampling activation with product educators
Illustrative pharma field activation with a full field team
Pharma field activation example / 02

Healthcare & Pharma Field Activations

As a new studio, we support healthcare and pharma teams (and their agencies) with disciplined campaign leadership across conferences, community activations, and awareness initiatives.

Includes:

  • Event activation strategy
  • Field deployment coordination
  • Cross-functional stakeholder alignment
  • Multi-city oversight
  • Promotional item sourcing, modeling, fabrication and logistics

We plug in as senior strategy and execution leadership without requiring internal teams to scale headcount.

Illustrative fashion activation at an outdoor music festival
Illustrative interactive cultural brand experience

Cultural Brand Experiences

We help brands show up strategically in high-attention cultural environments, including major sports weeks, festivals, and citywide moments.

Includes:

  • Experience concepting
  • Partnership alignment
  • Production and vendor coordination
  • On-site execution oversight

These campaigns are designed to drive visibility, relevance, and measurable engagement.

Illustrative trade-show booth with a considered conference footprint

Conference & Summit Activations

We support conference producers and brand sponsors with structured, high-impact activation strategy that integrates into the broader event ecosystem.

Includes:

  • Run-of-show alignment
  • Space and footprint planning
  • Fabrication oversight
  • Onsite coordination
  • Attendee engagement strategy
Market entry strategy

Launch & local domination

For brands entering new markets or launching in a new city, we offer a structured 90-day domination framework under our broader campaign strategy model.

This includes:

  • Market positioning
  • Launch activation
  • Influencer and community partnerships
  • Content capture and amplification planning
Contact us

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Create Army founder smiling during a consultation

About Us

Uloma Ogbonnaya, founder of Create Army

We turn big ideas into experiences, campaigns and measurable growth.

Founded in 2020 by experiential marketing producer and strategist Uloma Ogbonnaya, Create Army brings enterprise-level strategy and execution to growing brands, entrepreneurs and organizations ready to make a bigger impact.

Our experience spans more than 100 live events and activations, multimillion-dollar national portfolios, executive conferences, healthcare and pharmaceutical programs, cultural experiences, brand launches and integrated marketing campaigns. We have supported Fortune 500 companies, global brands and emerging businesses across beauty, healthcare, travel, fashion, hospitality, lifestyle and entertainment.

We help clients move from “this is what we want to accomplish” to a clear concept, strategic plan and fully executed campaign. That can mean developing the creative idea, researching the audience, building the presentation, managing partners and vendors, producing the event, creating the content or coordinating a rollout across multiple cities.

Our capabilities include:

  • Experiential marketing and event production
  • Campaign strategy and creative concept development
  • Multi-city and national campaign rollouts
  • Healthcare and pharmaceutical field activations
  • Conferences, summits and executive programs
  • Cultural and community-centered brand experiences
  • Brand launches and integrated marketing campaigns
  • Sponsorship and partnership development
  • Talent, speaker and vendor management
  • Social media strategy and content production
  • Onsite production and logistics
  • Post-campaign reporting and performance analysis

We understand that creativity has to do more than look good. It has to connect with the right audience, support the business objective and produce a result. That is why we bring strategy, data, creative thinking and hands-on execution into every project.

Whether you are launching something new, producing an experience, strengthening your brand or preparing to scale, Create Army gives you the strategy and support to move forward with confidence, consistency and a lot less stress.